Bio

A creative and marketing professional with over 10 years of experience combining best practices and innovative solutions to drive traffic and increase online sales. Team leader that focuses in the power of technology, digital design, email marketing, automation, customer segmentation, brand reputation and business growth.


Experience

LITTLE GIRAFFE | 2016 - PRESENT

Full stack art director and marketing director.

Develop and oversee the execution of dynamic promotional campaign calendars.

Perform mobile and UX audits that increase conversion rates.

Develop comprehensive SEO strategies, resulting in YOY average revenue increases.

Lead content strategy including web copy, digital ads, emails and marketing materials.

Launch email marketing automation and customer segmentation flows.

Leverage design and industry best practices to deliver strong ROI.

Develop effective email marketing strategy, including drip campaigns and list growth campaigns that increase retention and grow LCV.

Drive customer acquisition and business growth with effective paid search campaigns.

Optimize KPI metrics and report ROI performance.

Oversee brand identity and consistency across all consumer and retailer facing material.

Train and manage team of graphic designers, copywriters, social media & marketing coordinators in a fast pace creative environment.

Drive web developer implementations, timelines, budgets and approve deliverables.

Organize and maintain department budget.

Pitch new and innovative company processes. 

 

 

JUNK FOOD CLOTHING | 2010 - 2015

Photographer/videographer and content manager for all brand assets.

Work alongside executive staff for launch of responsive website.

Analyze online marketing strategy and provide campaign results.

Work with third party e-commerce vendors to constantly improve UX.

Design email campaigns, web assets, catalogs and marketing materials.

Liaison between executive team and web developers for optimized web platform and user interface.

Prepare and manage department budget.

Manage freelance and assistant designers.

Contribute and communicate creative meeting notes with cross-departmental teams.


Technical Skills

Photoshop, Illustrator, Lightroom, InDesign, Final Cut Pro, Klaviyo, Magento, Shopify, Kentico, Mailchimp, Amazon, Google Analytics, Google AdWords, Facebook Ad Manager, Buffer, Google Drive, Drop Box, Excel, Outlook, Camera and Studio Equipment.


Education

General Assembly, Santa Monica

Online Digital Marketing Strategy

 

Art Institute, Los Angeles

Digital Filmmaking and Video Production