Establish content management system and archive company assets. Create unity across all brand all collateral. Establish hierarchy of copy, colors, typography, photo direction, digital and print applications. Building alignment between marketing teams, employees, and vendors.
Apply proven actions and introduce new and innovative processes to the creative and marketing departments. Provide relevant analysis and campaign results to improve YOY performance. Optimize web content and provide strategic web marketing schedule. Utilize the most innovative marketing framework, strategy, SEO, paid social, paid advertising, content marketing, acquisition, conversion rate optimization, customer engagement, retention, analytics data reporting & budget planning.